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Persuasion in Parallel: How Information Changes Minds about Politics (Chicago Studies in American Politics) By Alexander Coppock Cover Image

Persuasion in Parallel: How Information Changes Minds about Politics (Chicago Studies in American Politics) (Hardcover)

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A bold re-examination of how political attitudes change in response to information.
 
Many mistakenly believe that it is fruitless to try to persuade those who disagree with them about politics. However, Persuasion in Parallel shows that individuals do, in fact, change their minds in response to information, with partisans on either side of the political aisle updating their views roughly in parallel. This book challenges the dominant view that persuasive information can often backfire because people are supposedly motivated to reason against information they dislike. Drawing on evidence from a series of randomized controlled trials, the book shows that the backfire response is rare to nonexistent. Instead, it shows that most everyone updates in the direction of information, at least a little bit. The political upshot of this work is that the other side is not lost. Even messages we don't like can move us in the right direction.
Alexander Coppock is assistant professor of political science at Yale University.
Product Details ISBN: 9780226821825
ISBN-10: 022682182X
Publisher: University of Chicago Press
Publication Date: November 30th, 2022
Pages: 216
Series: Chicago Studies in American Politics