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Political Polling: Strategic Information in Campaigns, Second Edition (Campaigning American Style) By Jeffrey M. Stonecash Cover Image

Political Polling: Strategic Information in Campaigns, Second Edition (Campaigning American Style) (Hardcover)

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Information is crucial for candidates in political campaigns. This book, written by someone who has polled for 23 years, first focuses on the process of acquiring information during a campaign through polling. The book describes how to write questions, draw samples of voters, and conduct calling. The second major concern of the book is how to analyze results, and then interpret and present results in a way that will contribute to forming a strategy for a campaign. The book deals with the issues of biased questions and results, and why it is of no value to candidates to engage in such practices.
Jeffrey Stonecash is professor of political science at Syracuse University.
Product Details ISBN: 9780742561311
ISBN-10: 0742561313
Publisher: Rowman & Littlefield Publishers
Publication Date: July 25th, 2008
Pages: 188
Language: English
Series: Campaigning American Style